Minister of Tourism, Industry & Innovation visited SagaNatura

Minister of Tourism, Industry & Innovation visited SagaNatura


The Icelandic Minister of Tourism, Industry and Innovation, Ms. Þórdís Kolbrún Reykfjörð Gylfadóttir, came to visit SagaNatura and was introduced to how we harvest our organic A. angelica plant and also learned about the micro algae process and how we are utilizing our new technology to achieve superior astaxanthin for the world. Ms. Þórdís toured the manufacturing site in Hafnarfjordur and also learned about our finished products under the brand names SagaMedica and KeyNatura.

KeyNatura's COO, Lilja Kjalarsdóttir said of the visit: "We are delighted to welcome Ms. Þordís to our manufacturing site so the ministry can see first hand the innovation and good work this company has done so far"

SagaNatura is a dynamic biotech business, located in one of the most pristine environments on earth – Iceland. SagaNatura’s focuses on and produces the pure, natural form of the powerful antioxidant Astaxanthin and the wild growing organic herb Archangelica angelica. We offer consumer products from Icelandic origin that are high quality, safe and vegan friendly with low carbon footprint.

  • SagaMedica has strong ties to Icelandic history. The medicinal herb A. angelica in our supplements have been used as herbal remedies by our ancestors for more than a millennium. The herbs in our products are collected in the pristine environment of Iceland. We feel a strong connection to Icelandic nature and our harvesting process is very eco-friendly. SagaMedica‘s product portfolio is backed up by academic research.
  • KeyNatura is proud to produce in Iceland supreme natural form of the powerful antioxidant Astaxanthin, produced from Haematococcus pluvialis micro algae using exciting new patent pending technology with sustainable resources.

"It is important to get the right support from the government when it comes to manufacturing sites, energy and other resources companies like us need to thrive in the international market" KeyNatura's CEO, Sjöfn Sigurgísladóttir explained.